Swirling into 2025! Farewell to a year of growth in all facets of life. Of course it wasn’t without challenges. but I always remind myself that the obstacles we face are necessary for growth.
From a Protect My Shoes perspective, we are beyond grateful and it was our best year yet!
The 2024 lineup of collaborations were incredibly fun to work on. There's nothing better than when women come together in support of one another. Thank you THOS Fashion School, Kathryn Kurt, Lindsey Black @popofcolorbylindsey and Titilola @titispassion for lending your creativity and personalities to us. Thank you Michelle Sherman for being our go-to artist to help bring to life customized prints for our clients as well as designing our gift-box for the new lux collection, Ciao Bella.
We continued to highlight amazing women on our blog, including @the_bathingbeauties @closeteditors @equisite_elementsofstyle @thisisnataliebrown
Our pop-up at Saks Fifth Avenue in Boca Raton was a mega highlight. The outpouring of love from local friends and clients meant the world. The display was perfect and the daily activations added a nice element to the overall pop-up.
Protect My Shoes was chosen as the favor at this year’s 20th Anniversary Go Pink Luncheon. Grateful to Carrie Rubin and the Boca Raton Regional Hospital Foundation for the honor and opportunity. It was a pinch me moment to be in a room with 1,300 guests each receiving a pair of custom Go Pink shoe stuffers.
Over the summer, we launched Windsor Avenue to work with footwear and fashion labels on creating their own branded shoe cushions. We are looking ahead and excited to bring our product line on a more global stage.
December welcomed the launch of our Italian-inspired collection of lux shoe cushions and a trunk show at Diane Firsten in Palm Beach.
On a separate note, excited to have co-launched and co-host @palmparadisepodcast powered by @bocamag with Christiana Lilly and Portia Smith. This is a new frontier for me, but we’ve been sharing many laughs.
It was a huge honor to be a Woman Volunteer of the Year nominee respresenting the Boca Raton Historical Society & the Schmidt Boca Raton History Museum. Giving back is truly at the core of my values.
Most importantly, I am blessed with my family. There is no such thing as a bad day when I’m with my boys (well, when they behave 😅)
This is a very long note, but please know that I appreciate you. Thank YOU for following my journey.
May 2025 be the best year yet for us all. 🥂
Xo,
Olivia