Our Story

We live by the philosophy that everyday functional items can also be pretty and unique to add a touch of style to our lives. After all, it’s the little things that make life that much sweeter. Our shoe stuffers are one of them. Meet your shoes’ new best friends!

Like millions of women, we love shoes. Olivia Hollaus, Founder of Protect My Shoes by Windsor Avenue, is a self-proclaimed shoe addict. After years of designing jewelry and creating her own jewelry brand Windsor Avenue, she decided to broaden her product lineup by addressing an issue that she personally found frustrating… the paper stuffers that wrinkle and shred up soon after each shoe purchase.

Olivia started working on developing the ideal shoe stuffer shape to work nicely in a variety of shoe styles to protect your fabulous collection of curated shoes, both in the closet and in the suitcase.

Our patent-pending shoe stuffers are one-size fits all, handmade with 100% cotton fabric, filled with raw organic cotton, and machine-washable. And because we love pretty things, we finished each pair of shoe stuffers with feminine satin bows to match their corresponding print. Available in lots of vibrant fabrics, Protect My Shoes make for a lovely gift for all kinds of occasions… perfect for the "hostess with the mostess," shoe diva, fashionista, jet-setter, bridal party, and the list goes on and on. Every pair comes with our customized signature gift-box.

We thank you for visiting our website. Follow us on social media #protectmyshoes ~ we love to hear from you and share photos of your Protect My Shoes to get featured on our website.

It's time to say: "Goodbye wrinkly paper shoe stuffers, Hello beautiful luxurious shoe stuffers!"