We live by the philosophy that everyday functional items can also be pretty and unique to add a touch of style to our lives. After all, it’s the little things that make life that much sweeter. Our shoe stuffers are one of them. Meet your shoes’ new best friends!


Like millions of women, we love shoes. Olivia Hollaus, Founder of Protect My Shoes by Windsor Avenue, is a self-proclaimed shoe addict. After years of designing jewelry and creating her own jewelry brand Windsor Avenue, she decided to broaden her product lineup by addressing an issue that she personally found frustrating… the paper stuffers that wrinkle and shred up soon after each shoe purchase.


Olivia started working on developing the ideal shoe stuffer shape to work nicely in a variety of shoe styles to protect your fabulous collection of curated shoes, both in the closet and in the suitcase.