2020 was a year for the history books (and not for all the great reasons), but at Protect My Shoes, we continued to forge ahead by sharing more shoe care love and spreading positivity. 

Giving Back

This was a super exciting initiative of the year because there’s no better feeling than giving back to an organization that does so much good. Protect My Shoes is proud to donate 10% of sale proceeds to the American Cancer Society to exclusively fund Female Researchers, which funds women with the best, and brightest minds, searching for the next big cancer discovery, and encourages young women and girls to pursue careers in the sciences, including biology, math, chemistry and medicine. In addition, we designed a special shoe insert inspired by the American Cancer Society with 50% of proceeds donated directly to the nonprofit with each pair sold.


Saks Fifth Avenue - Bal Harbour

We were a part of a special in-store V-Day event alongside Louboutin shoes at Saks Fifth Avenue in the Bal Harbour Shops.



A New Collection

Tie Dye came back in full force and it’s not going anywhere! We created a capsule collection featuring this trend in a chic palette of grays and golden beige. 


In the Press

Footwear News, the leading publication for the footwear industry, featured Protect My Shoes' founder Olivia Hollaus as one of the "three female entrepreneurs carving out a niche in the footcare products market with practical, yet pretty solutions to shoe needs.”

 Amazing Women

We love featuring inspiring women on our blog and 2020 was no exception with these fabulous ladies. 

Alexandria Ali, Handbag Designer of her own brand F&W Style @fwstyle

Rachelle Ferrara, Global Business Development Executive in the Healthcare Industry and Professional Women in Healthcare Board Chair @atomic_blonde2018

Christiana Lilly, Journalist and No More Tears Board Member @cmeililly

Lindsey & Lilly, Influencers & Business Partners @LLScene

Melissa Stires, Special Events, Fundraising & International Relations Executive @themelissaspeaks 


The leap was finally made towards the end of the year to join this mega marketplace as an official brand in the hopes of increasing brand awareness. 


Now that 2021 is in full swing, we’re excited for what’s to come because we have some cool things up our sleeves. ;) Stay tuned! 

Wishing you only the very best this year and beyond. 



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